TakeBlip

Goal

The objective was to reimagine and unify Take (the company) with Blip (its platform) under one cohesive digital identity. The aim was to help customers recognize that both belong to the same ecosystem, and to ensure that both technical and non-technical users could clearly understand the value of the products and services offered.

Problem

Many customers were unaware that Blip is a product developed by Take.
There was confusion about the differences between the services and solutions offered.
The two websites were large and complex, requiring consolidation into a single, intuitive portal.
A high number of support tickets stemmed from a lack of understanding of the product

Solution

We created a new unified portal and visual identity that merged Take and Blip, including a new logo and a more intuitive information structure. The portal featured clear sections like “Solutions,” “Platform,” “Cases,” and “Content” (including blog, community, and developer APIs).
‍Impact:
• 30% reduction in customer support queries
• 36% increase in sales conversion
• Positive feedback from users and internal stakeholders

My Contributions

I was part of this project from the start, working closely for 8 months alongside a cross-functional team of 11 people (including BI analysts, PMs, and UX writers).
My main contributions included:
•Desk research on chatbot positioning in the market
•Interview scripts and interviews with stakeholders (sales, support, developers, and business users)
•Creation of user journeys based on provided personas
•Card sorting with 10 users (5 clients, 5 internal team members)
•Sitemap creation and navigation flow
•Wireframing in iterative 10-day sprints
•Sprint reviews with presentations of page ideas
•Accessibility documentation for all page elements
•Coordination with the UI designer and handoff to developers

After deeply immersing ourselves in the business and collaborating closely with the TakeBlip team, we conducted desk research to understand how chatbot platforms are positioned in the market and what makes each one unique.We developed tailored interview scripts for key stakeholders — including help desk agents, sales teams, developers, and non-technical staff — to identify their pain points. These insights guided our user interviews and helped us focus on what the new portal needed to improve. The client provided us with a primary persona: a non-technical business user aiming to enhance communication and contact channels. Based on this, we mapped a detailed user journey to align with their needs. To structure the content, we facilitated a card sorting activity with 10 participants (5 clients and 5 internal team members). This helped us understand how users naturally categorize information, which directly informed the merged sitemap and navigation menu structure.

Process

Desk research
Stakeholder Interviews
User Journey Mapping
Card Sorting
Sitemap Definition
Wireframes & Sprint Reviews Accessibility Documentation Developer Handoff

We designed the entire portal wireframe in 10-day sprints. Each sprint included inspiration research, idea sketches, and collaborative reviews with the TakeBlip team. At the end of each cycle, we presented and validated the proposed pages during sprint reviews.Once the wireframes were approved, we documented every page element with accessibility guidelines to ensure inclusive design. The final UI was handled by a dedicated UI Designer. After visual approval, the complete design was handed off to developers for implementation and launch.

Process

Wireframe and Handoff process

TakeBlip

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