TakeBlip

Goal

The goal was to reimagine and merge Take (company) with Blip (product company), making it easier for their customers to understand that they belong to the same company, and to help both developers and non-technical people understand all the business possibilities.

Problem

The costumers doesn't know that the platform Blip belongs to Take.
The customers doesn't know the differences between the products and services they offer.
To merge two big, robust websites with a lot of content into one single portal.
Lots of issues for not knowing the product reported to the Help and Assistent team.

Solution

We created a portal with a new logo that blends Take and Blip together, and pages that cater to the needs of users. It includes a "Solution" section, "Platform" (Blip), cases, and content (API for developers, blog, community, etc.). With this new approach, we were able to reduce customer doubts by 30%, increase sales conversion by 36%, and received a lot of positive feedback.

My Contributions

For this project, 11 people with different expertise such as BI, product management, UX writing, etc., worked hard. I was involved in this project from the very beginning for a total of 8 months, working alongside a UX writer and a UI designer.

After immersing ourselves in the business and working closely with the TakeBlip team, we conducted a desk research to analyze how the market sells chatbots and their unique selling propositions.
We then created interview scripts for different stakeholders and identified pain points for each profile: help desk, sales agents, developers, and non-technical staff.
Using this information, we conducted user interviews to better understand what we needed to improve in the new portal to meet their needs. The client provided us with a persona that focused on non-technical users who recognized the need to improve their communication and contact services to enhance their business.
Based on this persona, we created a user journey.

We then conducted a card-sorting activity with ten individuals, including five clients (both technical and non-technical) and five people from the TakeBlip team.
This activity allowed us to observe how people categorized subjects and enabled us to combine the structures of the two sites, create the sitemap, and develop the menu.

Process

Desk research
Interview with stakeholders
User Jorney
Cardsorting
Sitemap

We created the entire wireframe of the portal, divided into sprints of 10 days each. In each sprint, we brought inspirations and sketches of ideas to discuss with the TakeBlip team, and then we started to draw the pages. At the end of each sprint, we did a presentation showing and explaining the idea of each page during the sprint review.

Once the wireframes were approved, we began documenting the elements of each page to be accessible for non-visible persons. The user interface process was handled by a UI Designer.

After UI approvals, we delivered the website to the developers to make it live!

Process

Wireframe
Documentation with accessibility specifications

TakeBlip

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