Next Bank

Bank application - User Test
Goal
Reduce the volume of complaints received by the Customer Service Center (SAC) by identifying and solving usability issues in the app.
    Problem
    There were consistent complaints about the app’s usability. We needed to understand whether the problems in the old design aligned with the issues reported by both stakeholders and end users.
    Logo Next Bank
    Solution
    We began the research by interviewing the SAC team to understand their pain points, followed by user testing to capture direct feedback from clients. These tests revealed serious navigation problems that prevented users from completing key tasks.After analyzing the findings, we proposed a redesign and conducted a second round of testing — this time, no usability issues were reported.

    Result: 70% reduction in issues reported by the SAC team
    My Contributions
    I worked collaboratively with another UX Designer across the entire process. My key responsibilities included:
    • Creating a navigable prototype using InVision
    • Co-writing the interview script based on research hypotheses
    • Co-moderating user testing sessions (taking notes when not moderating)
    • Writing the final research report
    image of a user test being made in a mirror room
    We began by immersing ourselves in the project, mapping out business rules and user needs. After identifying friction points in the existing app, we formulated hypotheses about the root causes of user frustration. Based on those insights, we developed a navigable prototype in InVision Studio and co-created a research script with the Next team. We then conducted user interviews to validate the hypotheses and collect feedback for improvement.
    Process
    Research Approach
    The usability tests were conducted in a mirror room, allowing the team to observe user behavior in real time. We identified and categorized the main issues by severity. Most problems were related to navigation and overall usability, which caused confusion and often led users to contact the SAC for assistance.
    Process
    User Testing Insights
    Based on the findings from the first round of testing, the Next design team reworked the user experience. We then conducted a second round of usability tests, which showed significant improvement. All participants were able to navigate the interface smoothly, and no critical issues were reported. The two research phases were essential in driving measurable improvements to the overall user experience.
    Process
    Redesign & Validation

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