Toyota New Corolla VR experience

VR Application

Goal

Toyota wanted to promote the new Corolla from a fresh perspective. The goal was to provide users with a highly immersive experience—as if they were visiting a dealership—so they could fall in love with the car and feel compelled to buy it.

Problem

How can we create an interactive and engaging experience that effectively presents a new car model and is persuasive enough to generate genuine buyer interest?

Solution

We developed an augmented reality (AR) mobile application that allowed users to virtually explore the New Corolla from anywhere—even inside their own garage. Users could interact with the car in detail, both inside and out, using motion and gestures.The app also included a form where users could express interest in purchasing the car. This experience helped bridge the gap between marketing and the sales team.
Results:
•1,500+ downloads from the app store
•600+ leads expressing interest in the vehicle (Brazil)

My Contributions

The design was a collaboration between a UI Designer and the marketing team. I actively contributed to the entire design process, from ideation to delivery to the client.
• Conducted a benchmark analysis of AR apps in the automotive and tech industries
• Identified key interaction patterns, including the value of a horizontal navigation experience, inspired by driving games
• Collaborated on concept exploration, prototyping, and final delivery

We started with a paper prototype, then evolved it into an illustrated wireframe, and finally built a high-fidelity, interactive prototype in Axure. Before final delivery, we conducted qualitative usability tests to validate the experience and identify improvements. Feedback from these sessions helped us refine the interface and motion interactions.
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Axure prototypehttps://rci4z5.axshare.com/

Process

Benchmarking, Immersion & Insights

Prototyping and testing

Image of the new corolla, first screen of the application

Image of the application. the new corolla being parked

imagem of a pice of the wireframe in Axure softwere

Toyota New Corolla VR experience

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